Course Description

Problem 

  • Your venue is not busy enough and you don’t know who to ask for advice?
  • There are so many people promising the miracle cure
  • Your margins are so tight that you can’t afford to waste it on something that doesn’t work
  • You are stuck in your business and you really need some ideas and inspiration

Solution 

  • I have opened 50 restaurants, bars and catering companies.
  • I have tried many more initiatives than all the consultants who claim to be the latest and greatest
  • I have failed and learnt from these failures
  • I have run my own businesses for 35 years including catering companies, bars, restaurants and home delivery, 
  • I have used all the consultants and tried most of the marketing and PR companies
  • I have worked as GM for the Kensington street precinct (Spice alley) running 18 businesses including the launch of an events business which turned over 1.2million in the first year.
  • Through my work, I have tested most of the products on the market 
  • I have tested all of the strategies.
  • I don’t recommend anything that doesn’t give you more than your money back.
  • I believe in testing, tweaking and testing again
  • I upload everything I see, that works.


I have been invited to present at to NoVacancy, The Hospitality Leaders Summit, Profitable Hospitality, foodservice, Restaurant Profits, Australian Womens Network, Pork Symposium, Restaurant and Caterers Future Summit, The Bar Show, Cafe biz and been a guest lecturer at Ryde Tafe plus I ran a Cafe Survival course for Lavazza for 2 years 


I have created what I always wanted as an owner. Something that was affordable, but gave me inspiration, plus ideas and a support for any questions that I felt I needed to ask.

This continually changing online Marketing plan is the perfect resource for owners, managers and those who are responsible for getting more bums on seats.

$95 per month on Hospitality Marketing Plan

For this you get my personal email for support

Craig Macindoe

Course curriculum

  • 1

    Mindset

  • 2

    How Market To Your Database

    • Why Do I Need A Database?

    • 6 Ways To Build An Email Database

    • What To Email Your Database

    • How To Grow And Engage Your Email Database

    • The Ultimate Guide To A Successful Email Campaign

    • What Makes A Clickworthy Newsletter Subjectline?

    • So You Think Email Marketing Is Dead? Think Again

    • Successful Campaign Examples

    • SMS Marketing

    • Downloadable Database Cards

    • Download Bill Cards

    • Database Checklist

    • Festivals

  • 3

    Customer Journey

    • Why Do Customers Go To Your Venue? What Is Your USP?

    • Online Booking Systems

    • Managing Online Reviews

    • Customer Journey Checklist

    • Attracting More Walk-in Customers

  • 4

    Website

    • Essential Elements You Need For A Hospitality Website

    • 7 Essential Web Design Features Every Restaurant Website Should Have

    • 5 Ways To Improve Your Restaurant’s SEO

  • 5

    Birthday Marketing

    • 500k In Birthday Revenue

    • Facebook Birthday Marketing

    • Mumu Grill Birthday Card Example

    • Birthday Club Checklist

  • 6

    Joint Ventures

    • Joint Ventures

    • Gift Voucher Example

    • How To Run Joint Competitions

  • 7

    Filling Quiet Times

    • 7 Essential Elements For Hosting Events At Your Venue

    • Events and Activations

    • How To Maximise Revenue Over The Christmas Period

    • Yearly Events Calendar To Plan Your Activations Around 2023

    • Coupons & Offers

    • No Peeking Promotion

    • No Peeking Example

    • When it Rains We Pour

    • All You Can Eat Nights

    • Charity Events

    • January Tactics

    • 2 Day Apprentice

  • 8

    Social Media

    • 8 Easy Ways To Increase Your Engagement On Social Media

    • What is an influencer? And do they work to promote your venue?

    • Facebook

    • Instagram

    • Social Media Overview

    • A Beginner’s Guide to Rocking Meta Ads!

    • 5 Audiences You Should Be Targeting With Facebook Ads

  • 9

    3rd Party Recommendations

    • How To Get Press Coverage For Your Small Business

    • PR & Media Outreach

    • External Review Sites

    • Winning Awards

  • 10

    Content Creation

    • The Rise of Video Marketing: Why It’s Essential for Your Restaurant

Pricing